Maryland, USA Vol. 33 · Issue 01
Eleven 33 — The CorporatePreneur
Founded 2018 Now Booking 2026
Nº 33 The Founder Issue · The Business Behind the Brand HR · Infrastructure · Growth

Building stronger
businesses,
quietly.

Structure, execution, and Connection Capital — a field guide for founders and leadership teams who'd rather build than perform.

Inside 5 Disciplines
Special Report Connection
Capital
Free Download 7 Steps Guide
01

Editor's Letter — From the Founder

The business behind the brand.

Pages 02 — 04

We work with people who'd rather build than perform — founders, operators, and leadership teams who already have momentum and want the structure underneath to match.

Agency Eleven33 is a business infrastructure and growth firm. We help new and established business owners build stronger foundations — the operating systems, talent infrastructure, and relationship architecture that turn a brand into a business that can scale.

Every engagement is custom. The framework is consistent: identify the gap, design the structure, install the system, and connect the right people to the right opportunities.
Our work cuts across five disciplines — operations, talent, leadership, growth, and founder education — and rests on a single signature framework: Connection Capital. It's the layer most firms miss. It's also the layer that turns operational discipline into measurable enterprise value.
We work with founders building infrastructure for the first time, growing service businesses scaling into employers, and senior leadership teams strengthening accountability and decision-making. If that's where you sit — turn the page.

A.V.A.
02

The Practice

Five disciplines, one approach.

Pages 05 — 09
01

Practice

Business Infrastructure & Operations

Organizational design, operational buildout, process improvement, workflow optimization, internal systems development, business structure alignment.

  • Org design
  • SOPs
  • Workflows
  • RACI
02

Practice

Workforce Readiness & Talent Solutions

Talent acquisition, workforce planning, leadership hiring, onboarding systems, performance management infrastructure, team development.

  • Hiring
  • Onboarding
  • Perf. mgmt
  • L&D
03

Practice

Leadership & Organizational Growth

Executive coaching, leadership alignment, decision support, accountability systems, growth planning, executive consulting.

  • Coaching
  • Decisions
  • Accountability
04

Practice

Business Growth & Leverage

Growth opportunities, strategic partnerships, business positioning, Connection Capital activation, opportunity mapping, business development.

  • Partnerships
  • Positioning
  • BD
05

Practice — Education Layer

Founder Education & Business Setup — by HireLevel HQ

For new and established owners: tools, systems, contract templates, payroll guidance, SOPs, compliance basics, and workshops.

  • Templates
  • Payroll
  • Compliance
  • Workshops

Cover Feature · The Founder

Arnicia V. Arrington.

Arnicia is an executive operator, business architect, and trusted advisor working at the intersection of people, operations, culture, and enterprise growth. She serves as Executive Vice President of People Operations and Culture at EBONY Media Group, where she leads organizational infrastructure, executive alignment, and workforce strategy for one of media's most historic brands.

"I've spent my career inside the boardrooms most consultants only describe."

She is also the Founder and CEO of Agency Eleven33, where she helps companies and professionals build stronger foundations, create leverage, and unlock opportunity. Her signature framework — Connection Capital — turns relationships, structure, and execution into measurable business growth. Before EBONY, Arnicia held senior leadership roles at REVOLT, BET, and WPP.

Current Role
EVP, People Ops & Culture · EBONY
Governance
MD UEF Board · PG Commission for Women
Prior Leadership
REVOLT · BET · WPP
Honorary Doctorate
Humanitarianism, 2024

Special Report

What is Connection Capital?

The ability to leverage trusted relationships, strategic access, and aligned opportunities as a catalyst for business and career growth. The layer most firms miss — and the one that turns operational discipline into measurable enterprise value.

01

Trusted Relationships

Access across corporate leadership, media, business, and governance — built and earned over a career inside BET, REVOLT, WPP, and EBONY.

02

Strategic Access

Introductions, partnership pathways, and the rooms that move opportunities forward — created through alignment, not cold outreach.

03

Business Alignment

Connecting the right people to the right opportunities at the right time — the discipline behind every successful relationship-led growth motion.

04

The Education Layer

HireLevel HQ.

Pages 14 — 15

HireLevel HQ is the education and implementation platform powered by Agency Eleven33 — built for new and established business owners ready to operate stronger and grow with confidence.

"Agency Eleven33 applies the systems. HireLevel HQ teaches you how to build them yourself."

Templates, tools, training, workshops, and the practical know-how to build the business behind the brand. Start with our most-requested resource:

Free Download · Lead Magnet

7 Steps to Becoming a Business Owner

The complete starter guide from "The CorporatePreneur" — business name, domain, address, phone, IRS & state registration, banking. Practical, step-by-step, free.

05

From Our Readers

Letters to the firm.

Page 16

A Fortune 500 People Operations engagement that quietly rewired our hiring committee. Six months in, we couldn't believe how chaotic we'd been.

ConfidentialSVP, People · Fortune 500 Media

Connection Capital is not a buzzword here — three of our highest-leverage partnerships came directly from rooms Arnicia walked us into.

ConfidentialCEO · Portfolio Company

She's lived inside the boardrooms most consultants only describe. That changes everything about how the advice lands.

ConfidentialFounder · Independent Agency
06

Dear Reader — FAQ

Questions, answered.

Page 17

Q. What does Agency Eleven33 do?

FAQ Nº 01
A business infrastructure and growth firm. We design organizations, install operational systems, lead talent and workforce strategy, coach leadership teams, and activate growth through our signature Connection Capital framework.

Q. Who is Arnicia V. Arrington?

FAQ Nº 02
Founder & CEO of Agency Eleven33; EVP, People Operations & Culture at EBONY Media Group; prior senior leadership at REVOLT, BET, and WPP; board member of the Maryland Uninsured Employers' Fund (appointed by Gov. Wes Moore) and the Prince George's County Commission for Women.

Q. What is Connection Capital?

FAQ Nº 03
Our signature framework — the ability to leverage trusted relationships, strategic access, and aligned opportunities as a catalyst for measurable business growth.

Q. How is Agency Eleven33 different from HireLevel HQ?

FAQ Nº 04
Agency Eleven33 applies the systems for you. HireLevel HQ teaches owners how to build them themselves — templates, tools, workshops, and starter guides.

Q. How do I work with you?

FAQ Nº 05
Book a discovery call from the back cover. We'll scope against the five-discipline framework and propose an engagement shaped to your stage and gap.
07

From The Practice

Insights and field notes.

Page 18
Framework

The business behind the brand.

The systems, structure, and operational discipline most founders skip, and the cost of building without them.

Coming soon
Connection Capital

Relationships are the strategy.

How disciplined relationship architecture creates business opportunities cold outreach cannot.

Coming soon
Operations

Building the team behind the growth.

Hiring, onboarding, and workforce design for service businesses scaling from solo to small team.

Coming soon

Back Cover · Start the Conversation

Ready to build with us?

If you want us to build with you — work with Agency Eleven33. If you want to learn how to build it yourself — start with HireLevel HQ. Either way, let's talk.